Prayers & Pilates
Community-led social for a two-studio movement brand in North Texas.
- Role
- Agency work — account run through Illustrated, where Abby works part time as a social and content lead.
- Scope
- Social strategy, content planning, publishing, community management
- Client of
- Illustrated
The assignment
Two studios, Roanoke and Colleyville, one account, and an audience of 8,922 that shows up in person. Studio social is not a broadcast channel — it is a schedule, a community and a room.
The account is run through Illustrated across strategy, planning and publishing.
The thinking
Content is built around the class as the product: instructors, schedules, the specific feeling of a specific studio. Members recognise themselves, which is what makes them share.
Nearly 500 posts in, consistency matters more than novelty — the format holds so the community always knows where to look for what.
Local fitness brands do not grow on reach. They grow on recognition.
By the numbers
8,922
Instagram followers
493
posts published
2
studio locations — Roanoke and Colleyville, TX
The work
