Alchemy 43
National campaign and local-market marketing across nine aesthetics clinics.
- Role
- Brand side — in-house marketing for Alchemy 43. Not an AG&CO. client engagement.
- Scope
- Anniversary campaign, event invitations, local clinic communications, promotional campaigns
- Footprint
- 9 clinics nationally
The assignment
Nine clinics, one brand, and nine local markets that all need to feel individually spoken to. National consistency and local relevance usually pull against each other.
The work covered campaign concepting and the templated systems that let each clinic run local activity without breaking the brand.
The thinking
We built campaigns as national concepts with local slots — the ten-year anniversary programme ran as one idea, executed clinic by clinic with its own invitation and in-clinic moment.
Promotional mechanics like the DiamondGlow giveaway were designed to be reusable, so the marketing calendar had structure instead of starting from zero every month.
Multi-location marketing works when the concept is national and the invitation is personal.
The work
